Ads, Media

Ad: Does Fake Meat Need a Cancer Warning?

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As part of our campaign to educate the public of the true nature of plant-based meat, we are running a commercial highlighting the presence of carcinogens in “so-called“ plant-based meat when cooked. The commercial is only 15 seconds but packs a powerful punch.

Independent lab testing discovered the presence of acrylamide in cooked plant-based protein products; adding another blemish to the perceived health-halo surrounding these products.  Enough acrylamide was found in plant-based meats to warrant Proposition 65 labeling in California.

Additionally, nutritionists have said fake meats are ultra-processed and not healthier than real meat. A study recently published by the National Institute of Health found ultra-processed foods cause overeating and weight gain. Some ingredients in plant-based meats include methylcellulose, which is often used in laxatives and lubricant, and propylene glycol, which is used in antifreeze.

See the ad here or view it below.