If potato chips earned the slogan “Bet you can’t eat just one,” perhaps fake meat companies should take up the slogan “You’ll only eat this once.” A new consumer study published in Scientific Reports revealed that 40 percent of Americans who purchased a plant-based meat product once never beca… Read More

McDonald’s announced last week that it would be ending its test of the Beyond Meat McPlant burger after the fake meat patty failed to take root with customers. The McPlant was supposed to be the crown jewel of Beyond Meat’s offerings. After all, McDonald’s is the… Read More

School cafeterias have long taken the term “nutritious” with a grain – or many grains – of salt. After all, fries are considered a vegetable on many menus. But now in California, they’ve started to play this game with fake meat.  The state of California is… Read More

What do Skittles and fake chicken have in common? An ingredient has been called “unfit for human consumption” in a recent California lawsuit. The ingredient in question is titanium dioxide. Titanium dioxide is an additive commonly used as a… Read More

Animal rights activists have long tried to claim that “plant-based” meats are safer than real meat. But a recent outbreak that left at least one person hospitalized destroyed that narrative. At least 470 people suffered severe digestive problems after consuming plant-based… Read More

The terms “nuggets” and “wings” are automatically associated with real, tasty chicken. But lately, fake meat companies have been co-opting the terms on their labels to get consumers to buy their “plant-based” synthetic meat. A new survey finds that Americans are… Read More

The protein found in plant-based fake meat products doesn’t absorb into human cells as well as real protein from real meat, according to a new study. The study, published in the Journal of Agricultural and Food Chemistry, compared real… Read More

The “Processed Parts” ad ran in the New York Post on May 12, 2022. Click here to view the ad. It reads: “Synthetic plant-based ‘chicken’ looks natural. But fake chicken is a laboratory creation. It has chemicals and ultra-processed ingredients you can’t easily pro… Read More

Four animal rights organizations recently submitted a joint public comment to the Food Safety and Inspection Service (FSIS) asking for less transparency into lab-grown meat. Sometimes referred to as cell-cultured meats, lab-grown meat isn’t traditional meat from a farm animal. It’s grown in a chemic… Read More

A food critic from the Los Angeles Times did a taste test of 22 fake meats and the results were not pretty.  The products were rated on a curve where the perfect score is achieved by landing… Read More