New York got a wide awakening this week! We ran two ads in the Wall Street Journal and New York Post showing readers what’s really in plant-based meats. Hint: “plant-based” is used very loosely. It’s useful to know plant-based meats tend to be highly processed, given 40% of plant-based food… Read More

The latest generation of “plant-based” fake meat products are designed to mimic the taste of mouthfeel of natural meat. But to do this requires chemical processing. After all, veggie burgers don’t grow on a vine. Recently, Dr. Frank Mitloehner, a scientist with University of California-Davis, posted… Read More

A fake meat company from the United Kingdom may be the next group to make a splash in the fake meat industry. The Meatless Farm reportedly signed a distribution deal to appear in several hundred Whole Foods locations across the country. But like products from their domestic competitors, the vegan… Read More

The companies making fake meat burgers have done a really good job of convincing the public that their “plant-based” alternatives are healthy. But the fact that these burgers are being swept up by fast food chains should be pretty telling about how unhealthy they are. They’re made with heavily refin… Read More

Plant-based meat has taken grocery stores, restaurant chains, and even the stock market by storm. You probably assumed it was healthy, too (after all…plants!). But it’s not. Not even close. Here are all the reasons why “plant-based” does NOT mean healthy, and a first-ever Plant-Based Meat Ingredient… Read More

Chances are you’ve heard of plant-based meat. The products have taken grocery stores and fast food chains by storm. But despite being called “plant-based”, these foods really aren’t the best choice for your body. Just look at the ingredients in The Beyond Burger, one of the most popular plant-based… Read More

Calling a food “plant-based” doesn’t mean it’s made with healthy vegetables. In fact, in so many of the products we looked at, ingredients like “wheat gluten” or “soy protein isolate” were the only remotely plant-like ingredients. And both of those are heavily processed, and don’t contain the nutrie… Read More

In the past year, dozens of commentators and news outlets have called for a global reduction of meat consumption in order to stave off climate change. But there’s a really important nuance to this decision when it comes to sustainability. Here’s an inconvenient truth: If your version of vegetarian e… Read More