A fake meat company from the United Kingdom may be the next group to make a splash in the fake meat industry. The Meatless Farm reportedly signed a distribution deal to appear in several hundred Whole Foods locations across the country.
But like products from their domestic competitors, the vegan “meat” from The Meatless Farm isn’t exactly a whole food, despite claims on the packaging that the products are “lovingly made from plants”. Just take a look at the ingredient label for the company’s fake meat sausages:
Water, Soya Protein Concentrate, Rapeseed Oil, Potato Starch, Chicory Root Fibre, Thickener: Methyl Cellulose, Pea Protein, Soya Protein Isolate, Salt, Flavouring, Rice Protein, Vegetable and Fruit Extracts (Beetroot, Radish, Tomato), Spices (White Pepper, Nutmeg, Coriander), Onion Powder, Yeast Extract, Antioxidant: Ascorbic Acid, Sage, Caramelised Carrot Concentrate, Preservative Sodium Metabisulphite (Sulphites), Vitamins and Minerals (Niacin, Zinc, Iron, Vitamin B6, Vitamin B2, Vitamin B1, Vitamin B12), Carrot Concentrate, Emulsifier: Soya Lecithin, Stabiliser: E450, Sunflower Oil, Sausages filled into plant-based casing.
Compare that with the ingredients you’d find in a sausage, such as an Organic Prairie Organic Pork Sausage:
Pork, water, sea salt, organic fennel, spices, paprika, turbinado sugar, granulated garlic, rosemary extract, anise, natural hog casings.
As more and more companies start advertising their food as “plant-based”, remember to look past the marketing and consider whether you would actually want to eat something made of those ingredients.