Ads, Eating Clean

Ad: Dog Food or Fake Meat?

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Fake meat may try to mimic the look and taste of meat, but its ingredients are closer to mimicking dog food. 

As part of our ongoing campaign to educate the public on the true nature of synthetic meat, we took out an ad in The New York Times asking readers if they could distinguish between a product not meant for human consumption and synthetic meat. 

Can you tell which is which? 

If you guessed the ingredient list on the left belongs to synthetic meat, you guessed correctly. But if you guessed wrong, don’t feel bad. It’s easy to get the two confused. Both are ultra-processed. According to NOVA food classification system, this means they are formulations of ingredients, mostly of exclusive industrial use, typically created by series of industrial techniques and processes.

If you’re looking to avoid ultra-processed foods, avoid synthetic meats. If you’re interested in seeing what some of those chemicals in your fake meat are, click here to check out our fake meat comparison tool.