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Opinion: ‘Plant-Based Meat’ Is All Hat and No Cattle

Beyond Meat’s stock has tumbled back to Earth after peaking at $234.90 a share in late July. The “plant-based meat” company’s stock closed at $81.45 Tuesday, and it may be the beginning of worse to come. What if the alt-meat industry turns out to be a nothingburger?

Beyond Meat’s current value is six times the size of the entire fake-meat market even though the company’s market share is only 2.1%. Much of the talk about Beyond Meat’s prospects has focused on increased competition, especially from meat industry giants looking to hedge their bets.

Published in The Wall Street Journal on November 4, 2019. Read more here.